At J.HYDE Birmingham, your eye test is private, unhurried, and clinically advanced.
We include retinal imaging as standard, assess your lifestyle and screen use, and guide you with practical lens recommendations — not pressure.

All tests are performed by fully qualified professionals in a relaxed space where your vision comes first.

At our Birmingham City Centre store, you’ll find the entire J.HYDE range — from the effortless Daily Classics, to the bold, conversation-starting Bold & Vivid, and our exclusive Signature Collection, available by appointment.

Every frame comes with personal guidance to help you choose eyewear that fits your look, lifestyle, and profession.

Every pair of glasses includes 1.6 thin single vision lenses — with  glare protection / tint.
You can upgrade to:
• Zeiss ClearView (blue light + 2-year guarantee)
• PhotoFusion and tints
• Occupational lenses
• 1.67 or 1.74 ultra-thin lenses (1.74 by ZEISS)
• Standard or ZEISS varifocals
At Birmingham, ZEISS varifocals are fitted with the Visufit 1000 — for 3D-precision and all-day clarity.

Choosing glasses isn’t just about vision — it’s about identity, presence, and personal style.
At J.HYDE Birmingham, our free style consultations are designed to help you find the frame that reflects who you are — professionally, socially, and personally.
This is what we mean by Framing Success.