COMPLIMENTARY — BIRMINGHAM CITY CENTRE & MERE GREEN

FIND THE FRAME THAT DEFINES YOU.

WHAT IS A STYLE CONSULTATION

NOT A SALES PITCH. A CONVERSATION.

Most people have never been properly helped to find the right glasses. They walk into a practice, browse a wall of frames, pick something that feels least offensive, and leave. That's not good enough.
A J.HYDE style consultation is forty-five minutes with one of our style consultants. We look at your face shape, your colouring, your lifestyle, and the frames you've worn before — and we find the pair that makes you look like the best version of yourself.
No pressure. No script. No obligation. Just the right pair of glasses.

WHAT TO EXPECT

THE CONVERSATION

We start by understanding you. Your lifestyle, how you wear glasses, what you've loved and hated about frames in the past. The right frame starts with the right questions.

THE EDIT

Based on your face shape, colouring and lifestyle we edit the collection down to the frames most likely to work for you. No overwhelming wall of options. A considered selection.

THE MOMENT

Trying on the right frame for the first time is a genuine moment. We see it every day. That's what we're working toward in every consultation — the frame that makes you look and feel like yourself.

THE J.HYDE COLLECTION

A COLLECTION DESIGNED FOR PRESENCE.

There is a frame in this collection that was made for you. You may not know it yet — but we will.
Every J.HYDE frame begins in our Birmingham studio. Designed around real faces, real lives, and the simple belief that the right pair of glasses changes how you carry yourself. The Dr. J collection for those who move through the world with quiet authority. HYDE for those who want to be noticed. Signature for those who refuse to wear what everyone else is wearing.
Come in. Try them on. Find the one that makes you feel like the best version of yourself.

They're just glasses. Until they're J.HYDE.

Complimentary. No obligation. Forty-five minutes that could change how you see yourself.

Customer reviews
J.HYDE offers amazing service with a wide variety of unique and stylish frames to choose from. The staff are so chic I felt like I walked straight into an eyeglass commercial. Shout out to the team for picking out frames that I wouldn’t normally go for but I fell in love with!
— Jacob Horstkamp. J.HYDE Birmingham
High quality eyewear, very reasonably priced for the quality and range on offer. I get so many compliments on my frames, and they are very knowledgeable and friendly in the store, taking care to match your style, face shape and everyday needs. Very unique styles that can't be found elsewhere on the high street. Wouldn't get frames anywhere else!
— Amber Louise. J.HYDE Mere Green

BOOK YOUR STYLE CONSULTATION

BIRMINGHAM CITY CENTRE

Unit 6 Cannon Street
Caxton Gate
Birmingham
B2 5EP
0121 643 7066
Tuesday — Saturday
9-5

MERE GREEN

4 Carlton House
18 Mere Green Road
Sutton Coldfield
B75 5BS
0121 294 2114
Monday — Saturday
9-5