NOT A FRAME. A VERSION OF YOU.
★ 5.0 from 150+ Google reviews · Shortlisted, Luxury Frame of the Year
Glasses transform you, so choosing them shouldn't be guesswork. Sit down with one of our style experts, one to one, for at least thirty minutes. We start with fit, then your features and colouring, and narrow it down to the few frames that genuinely suit you. It's free, with no obligation to buy.
Whatever your prescription, or none at all. Bring the glasses you wear now, and your prescription if you have one. Bring a friend if you'd like a second opinion.
HOW IT WORKS
01 · FIT
Across the ears, temple to temple, then the bridge. Size comes first, because a frame that doesn't fit never looks right.
02 · YOU
Your features, colouring and hair, and how you'll wear them: work, weekends, screens, driving.
03 · THE EDIT
No wall of options. A short edit of the frames that fit and suit you, to try on and compare side by side.
YOUR FACE IS NOT A SHAPE.
Face-shape charts sort millions of people into four boxes. We don't use them. Read what actually decides which glasses suit you →
FRAMES WITH SOMETHING TO SAY.
Dr. J for clear lenses, made to be worn every day. HYDE for tinted lenses, for when the mood shifts. Signature, limited edition, as unique as yours. All conceived in Birmingham — and alongside them, Heyelander, exclusive to J.HYDE in the West Midlands.
Come in. Try them on.
Free. One to one. No obligation.
Need an eye test too? It's £40, included when you buy prescription lenses. Book both in one visit.
BOOK WITH A STYLE EXPERT
BIRMINGHAM CITY CENTRE
Unit 6 Cannon Street
Caxton Gate
Birmingham
B2 5EP
0121 643 7066
Tuesday — Saturday
9-5
MERE GREEN
4 Carlton House
18 Mere Green Road
Sutton Coldfield
B75 5BS
0121 643 7066
Tuesday — Saturday
9–1, 1:30–5
Free, one to one, no obligation. Leave knowing exactly which frames suit you.