EVERYONE HAS TWO SELVES.
There's the one who walks into the meeting.
And the one who walks into the evening.
Same frames. The lens decides.
Most glasses only know one of them.
J.HYDE was made for both.
The name comes from Jekyll and Hyde, the most famous transformation there is.
Ours happens in a mirror.
Dr. J is optical: clear lenses, made to be worn every day.
HYDE is tinted: for when the mood shifts.
Signature is limited edition: as unique as yours.
Which one are you today?
Every frame conceived in Birmingham.
DR. J
Optical. Clear lenses, made to be worn every day: the version of you that's taken seriously before you say a word. Italian Mazzucchelli acetate, titanium and stainless steel.
From £275
HYDE
Tinted. For when the mood shifts, worn by day and long after dark. The same frames as Dr. J, a different lens.
From £275
SIGNATURE
Limited edition. As unique as yours. Eight silhouettes, hand-painted in Italy, in limited colourways or a colour you choose. Seen and fitted in studio only.
From £495
Shortlisted, Luxury Frame of the Year, Love Eyewear Awards
A FRAME ONLY TRANSFORMS YOU IF IT FITS.
Try it on. Free, in studio.
Have your eyes tested by an optometrist.
Wear it fitted with Zeiss lenses, measured to you.
Or buy the frame online, with free UK delivery.
HEYELANDER. EXCLUSIVE TO J.HYDE IN THE WEST MIDLANDS.
Heyelander frames from £150. Try them at a free style consultation in our Birmingham or Sutton Coldfield studio.
Framing Success™ is how we make sure. Four steps, right first time.