ONE LENS. NEAR, MIDDLE AND FAR.
★ 5.0 from 150+ Google reviews · Shortlisted, Luxury Frame of the Year
A varifocal lets you see into the distance, at arm's length and up close through one lens, with no line across it. Screen, road, book, room — without swapping glasses.
It only works when the lens suits how you live and sits exactly where your eye looks through it. That is what a lens consultation is for. It is complimentary and conducted personally by Vik, an optometrist with over twenty years of experience who also trained as a dispensing optician.
WHO IS THIS FOR
VARIFOCAL WEARERS
Struggling with narrow corridors, distortion or adaptation problems? We regularly get people into varifocals that work after years of difficulty elsewhere.
FIRST TIME VARIFOCALS
New to varifocals? We explain every option, recommend the right Zeiss lens for your day and fit it with digital precision.
COMPLEX PRESCRIPTIONS
High prescriptions, prism, keratoconus, or anything you've been told is difficult. Vik has twenty years of getting these right.
MEASURED TO THE MILLIMETRE.
With varifocals, measurement decides almost everything. We use the Zeiss Visufit 1000 at Birmingham City Centre and the Zeiss i.Terminal at Mere Green to place each lens exactly where your eye looks through it, with you wearing your frame.
TRANSPARENT PRICING. NO SURPRISES.
Zeiss SmartLife Progressive Wide — £250
Zeiss SmartLife Progressive Wider — £350
Zeiss SmartLife Progressive Widest — £500
Lenses in a J.HYDE frame, with Zeiss DuraVision Platinum coating as standard. Reglazing your own frame from £325, subject to frame condition. Private eye test £40, complimentary with any prescription lens purchase. The lens consultation itself is complimentary, with no obligation.
GETTING USED TO THEM.
Your varifocals are usually ready in 10 to 14 working days, and we book your fitting when they are. Every pair is adjusted to your face before it leaves the studio.
Varifocals take a little getting used to, and your aftercare guide explains what to expect. If your vision isn't comfortable within that time, come back in. Vik will review your prescription and lenses, and where an adjustment is needed, we remake the lenses.
BOOK YOUR LENS CONSULTATION
BIRMINGHAM CITY CENTRE
Unit 6 Cannon Street
Caxton Gate
Birmingham, B2 5EP
0121 643 7066
Tuesday — Saturday: 9:00am — 5:00pm
MERE GREEN
4 Carlton House
Mere Green Road
Sutton Coldfield, B75 5BS
0121 643 7066
Tuesday — Saturday: 9:00am — 5:00pm
Closed for lunch 1:00pm — 1:30pm
Framing Success™ is how we make sure. This is step two of four.