EVERYTHING THAT FOLLOWS IS BUILT ON THIS.
★ 5.0 from 150+ Google reviews · Shortlisted, Luxury Frame of the Year
The lens, the frame, the fit — all of it is only as right as the numbers from this room. So we book to a minimum appointment time, never a maximum, and cover your prescription and your eye health properly. Every test is conducted personally by Vik — in optics since 2001, a dispensing optician before qualifying as an optometrist in 2006.
Your test ends with one question: how do you actually use your eyes? The answer shapes your lens, the next step in Framing Success™.
WHAT EVERY EYE TEST INCLUDES
THE PRESCRIPTION
A thorough assessment of your vision. Accurate, unhurried, and explained in plain terms. Built around how you actually use your eyes — not a standard chart. Most tests stop here. This is where ours starts.
THE EYE HEALTH CHECK
A full check of your eye health, including glaucoma, macular degeneration, cataracts and diabetic eye disease, with digital retinal imaging and eye-pressure checks as standard. Early detection matters.
THE PLAN
From prescription to Zeiss lens to frame to precision measurement — this is Framing Success™, our process, start to finish. We own every step of that journey. You leave with clarity — not just a piece of paper.
EXCLUSIVELY ZEISS.
Every prescription lens at J.HYDE is Zeiss, as standard. Here at our City Centre studio, the Zeiss Visufit 1000 measures exactly where your lenses should sit, with you wearing your frame.
STRUGGLING WITH YOUR CURRENT LENSES?
High prescriptions, prism, keratoconus — if you've been told your prescription is difficult, book an eye test and we'll take the time to get it right. Struggling with varifocals? See our varifocals page.
TRANSPARENT PRICING. NO SURPRISES.
Private eye test — £40
Free with any lens purchase — a new frame and lenses, or lenses into your own frame.
Complete glasses from £230 — a luxury Heyelander frame with Zeiss ClearView 1.6 single-vision lenses, DuraVision Plus Platinum UV coating and your eye test, all included.
CONTACT LENS APPOINTMENTS.
Contact lens assessments and fittings are available by arrangement at our City Centre studio. Mention it when you book your eye test, or call us on 0121 643 7066.
We match online prices on your contact lenses, so there's no reason to buy them anywhere else.
VIK. FOUNDER & OPTOMETRIST.
Dispensing optician. Then optometrist. In optics since 2001, qualified as an optometrist in 2006. GOC registered. Founder of J.HYDE.
Every eye test at our City Centre studio is conducted personally by Vik. Not a locum. The same person, every time, with the expertise to get your prescription right and the understanding to translate it into eyewear that works for your life.
BOOK YOUR EYE TEST
BIRMINGHAM CITY CENTRE
Unit 6 Cannon Street, Caxton Gate, Birmingham, B2 5EP
Tuesday — Saturday
9-5
You'll find us on Cannon Street in Caxton Gate, moments from New Street Station and Grand Central, a short walk from the Bullring and Colmore Row. NCP car parks at Moor Street Queensway and Navigation Street.
Framing Success™ is how we make sure. This is step one of four.