FRAMING SUCCESS™ — FOUR STEPS. RIGHT FIRST TIME.
01 — THE EYE TEST
Thirty minutes minimum with an optometrist. Your prescription is the start of the decision, not the end.
02 — THE ZEISS LENS
Two options matched to your eyes and your day. Zeiss as standard, nothing sold as an upsell.
03 — THE FRAME
A stylist chooses shape, width and colour for your face and your prescription together.
04 — PRECISION MEASUREMENT
Measured on your face with the Zeiss Visufit, shown on screen, fitted when you collect.
We believe glasses transform you.
They're the only thing you wear that changes how you see and how you're seen.
Get the seeing right, and the frame becomes the most powerful thing on your face.
— Vik, Founder & Optometrist
THE COLLECTIONS
DR. J
The daylight self. Clear lenses, composed — the one they expect.
HYDE
The other self. Tinted, unmistakable — the one they don't.
SIGNATURE
Neither mask. Hand-painted in Italy, made once — the one you sign.
FRAMES ARE HALF OF IT.
The other half is what goes in them, and who measures you for it.
Private eye tests in Birmingham City Centre and Sutton Coldfield, £40 and complimentary with any lens purchase — conducted personally by Vik, in optics since 2001, with retinal imaging and pressure checks included.
Every lens we fit is Zeiss, with DuraVision Platinum coating and 1.6 index as standard. And if the frame you love is one you already own, we reglaze from £155.
CONCEIVED IN BIRMINGHAM. WORN EVERYWHERE.
We make our own eyewear because we refuse to compromise. When you control the design, you control everything — the weight of the acetate, the tension of the hinge, the finish on the temple tip.
J.HYDE frames are designed here, made with premium materials, and worn by people who understand the difference.
WHY J.HYDE
DESIGNED HERE
Every frame begins in our Birmingham studio. Not sourced — designed. Drawn by an optometrist who has been in optics since 2001.
EXCLUSIVELY ZEISS
Every prescription lens is Zeiss as standard. Not an upgrade. The most precise lenses available, fitted digitally.
PRECISION FITTED
Visufit 1000 at City Centre. Zeiss i.Terminal at Mere Green. Digital measurement at both studios as standard.
THE STUDIOS
BIRMINGHAM CITY CENTRE
Opticians on Cannon Street, B2 5EP
MERE GREEN
Opticians in Sutton Coldfield, B75 5BS
Conceived in Birmingham. Worn everywhere.