Book your eye test

Visit our in-store opticians for eye tests, ZEISS lenses, and personalised styling.
Alternatively, shop our collections online.

BIRMINGHAM CITY CENTRE & MERE GREEN
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THE J.HYDE JOURNEY

FRAMING SUCCESS

Our in-store experience is designed for precision vision to defined presence in your eyewear.

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Because how you see shapes how you live.

Vision, perfected.

LEARN ABOUT OUR EYE TESTS
precision powered by ZEISS optics.

from single vision to varifocals

LEARN ABOUT OUR LENSES
discover frames that elevate who you are

find your signature

DISCOVER THE STYLING CONSULTATION
MILLIMETRE-LEVEL PRECISION

ADVANCED MEASUREMENTS

LEARN ABOUT PRECISION MEASUREMENTS
EVERYDAY TO ELEVATED

DISCOVER OUR COLLECTIONS

timeless optical frames

DR. J OPTICAL

SHOP DR. J OPTICAL
BOLD TINTED STYLES

HYDE TINTED

SHOP HYDE TINTED
LIMITED EDITION DESIGNS

SIGNATURE COLLECTION

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CRAFTSMANSHIP & QUALITY

Our eyewear is designed in house from our Birmingham studio and produced in small batches. Each frame is developed with intention using premium materials, such as Italian Mazzuchelli acetate and/or space grade titanium, to ensure balance, durability and everyday comfort.

To complement our frames, we pair them with ZEISS precision lenses and advanced digital measurement technology, delivering clarity, accuracy and confidence in how you see and how you show up.

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OUR STORES

BIRMINGHAM

VISIT STORE

MERE GREEN

VISIT STORE

The Considered Choice

What Our Clients Say

Every review is a reflection of the experience we stand for: unrushed, intentional, and unforgettable.
From the eye test to picking up my glasses, the whole process was smooth and enjoyable. The staff were warm and welcoming, and helped me find frames that matched my style perfectly. There’s a great variety of stylish frames to choose from. I’ll definitely be back for another pair. Couldn’t recommend enough!
— Anna
This is my second year buying glasses from J Hyde and I’ve been a customer at both stores. Both Vic and Anderson were amazing at helping me find the right glasses for my needs.They have a wide selection at various price points and style options. I’ve had dozens of compliments on the pair they helped me pick.I’d highly recommend visiting if you need a new pair of glasses.
— Dominic Smith
The best place for all things eyewear. Incredible attention to detail with a personalised approach to every individual and amazing styles available. Can't recommend enough
— Harrison

Eyewear Beyond Convention

Founded in Birmingham, J.HYDE was created because we believe eyewear defines how you show up in the world. Not trends. Not prescriptions. Presence.

Everything we do, from frames to lenses to eye tests, is designed to bring clarity, confidence, and purpose together.

Define your presence.

About US
READY TO DEFINE YOUR PRESENCE?

YOUR JOURNEY STARTS HERE

Choose your starting point: an eye test, a style session, or a lens consultation. Precision is standard.

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