Glasses transform you.
The right pair changes how you see and how you're seen. The wrong pair just corrects your eyesight.
I built J.HYDE on that.
— Vik, Founder & Optometrist
THE COLLECTIONS
DR. J
Optical. Clear lenses, made to be worn every day.
From £275
HYDE
Tinted. For when the mood shifts.
From £275
SIGNATURE
Limited edition. As unique as yours. Hand-painted in Italy.
Shortlisted, Luxury Frame of the Year, Love Eyewear Awards
FRAMES ARE HALF OF IT.
The other half is what goes in them, and who measures you for it.
Private eye tests in Birmingham City Centre and Sutton Coldfield, £40 and complimentary with any lens purchase — conducted personally by Vik, in optics since 2001, with retinal imaging and pressure checks included.
Every lens we fit is Zeiss, with DuraVision Platinum coating and 1.6 index as standard. And if the frame you love is one you already own, we reglaze from £155.
FRAMING SUCCESS™ — FOUR STEPS. RIGHT FIRST TIME.
01 — THE EYE TEST
Thirty minutes minimum with an optometrist. Your prescription is the start of the decision, not the end.
02 — THE ZEISS LENS
Two options matched to your eyes and your day. Zeiss as standard, nothing sold as an upsell.
03 — THE FRAME
A stylist chooses shape, width and colour for your face and your prescription together.
04 — PRECISION MEASUREMENT
Measured on your face with the Zeiss Visufit, shown on screen, fitted when you collect.
HEYELANDER. EXCLUSIVE TO J.HYDE IN THE WEST MIDLANDS.
Heyelander frames from £150. Try them at a free style consultation in our Birmingham or Sutton Coldfield studio.
CONCEIVED IN BIRMINGHAM. WORN EVERYWHERE.
Dr. J, HYDE and Signature are J.HYDE's own frames, conceived in Birmingham and made to our specification: Italian Mazzucchelli acetate, surgical-grade stainless steel and titanium. When you control the design, you control the details — the weight of the acetate, the tension of the hinge, the finish on the temple tip.
THE STUDIOS
BIRMINGHAM CITY CENTRE
Opticians on Cannon Street, B2 5EP
MERE GREEN
Opticians in Sutton Coldfield, B75 5BS
Framing Success™ is how we make sure. Four steps, right first time.