I grew up wearing glasses in Birmingham in the 1980s and 90s.
They weren't cool — they were something you endured.
I built J.HYDE because that feeling is wrong.
Glasses are not the enemy.
They're the most visible thing you wear.
— Vik, Founder & Optometrist
THE COLLECTIONS
DR. J
Timeless frames.
Designed for everyday presence.
HYDE
Bold tinted styles.
For the version of you that doesn't go unnoticed.
SIGNATURE
Eight silhouettes, hand-painted in Italy.
Limited, Custom, Bespoke.
FRAMES ARE HALF OF IT.
The other half is what goes in them, and who measures you for it.
Private eye tests at both studios, £40 and complimentary with any lens purchase — conducted personally by Vik, in optics since 2001, with retinal imaging and pressure checks included.
Every lens we fit is Zeiss, with DuraVision Platinum coating and 1.6 index as standard. And if the frame you love is one you already own, we reglaze from £155.
CONCEIVED IN BIRMINGHAM. WORN EVERYWHERE.
We make our own eyewear because we refuse to compromise. When you control the design, you control everything — the weight of the acetate, the tension of the hinge, the finish on the temple tip.
J.HYDE frames are designed here, made with premium materials, and worn by people who understand the difference.
WHY J.HYDE
DESIGNED HERE
Every frame begins in our Birmingham studio. Not sourced — designed. Drawn by an optometrist who has been in optics since 2001.
EXCLUSIVELY ZEISS
Every prescription lens is Zeiss as standard. Not an upgrade. The most precise lenses available, fitted digitally.
PRECISION FITTED
Visufit 1000 at City Centre. Zeiss i.Terminal at Mere Green. Digital measurement at both studios as standard.
THE STUDIOS
BIRMINGHAM CITY CENTRE
Cannon Street, B2 5EP
MERE GREEN
Sutton Coldfield, B75 5BS
Conceived in Birmingham. Worn everywhere.