BIRMINGHAM CITY CENTRE & MERE GREEN

DEFINE YOUR PRESENCE.

BOOK YOUR APPOINTMENTEXPLORE THE COLLECTION

I grew up wearing glasses in Birmingham in the 1980s and 90s.
They weren't cool — they were something you endured.
I built J.HYDE because that feeling is wrong.
Glasses are not the enemy.
They're the most visible thing you wear.

— Vik, Founder & Optometrist

THE COLLECTIONS

DR. J

Timeless frames.
Designed for everyday presence.

DISCOVER

HYDE

Bold tinted styles.
For the version of you that doesn't go unnoticed.

DISCOVER

SIGNATURE

Limited. Custom. Bespoke.
Made in Italy.

DISCOVER
ORIGINAL EYEWEAR. ORIGINAL VISION.

CONCEIVED IN BIRMINGHAM. WORN EVERYWHERE.

We make our own eyewear because we refuse to compromise. When you control the design, you control everything — the weight of the acetate, the tension of the hinge, the finish on the temple tip.
J.HYDE frames are designed here, made with premium materials, and worn by people who understand the difference.

OUR STORY

WHY J.HYDE

DESIGNED HERE

Every frame begins in our Birmingham studio. Not sourced — designed. Informed by twenty years of clinical expertise.

EXCLUSIVELY ZEISS

Every prescription lens is Zeiss as standard. Not an upgrade. The most precise lenses available, fitted digitally.

PRECISION FITTED

Visufit 1000 at City Centre. Zeiss i.Terminal at Mere Green. Digital measurement at both studios as standard.

From the eye test to picking up my glasses, the whole process was smooth and enjoyable. The staff were warm and welcoming, and helped me find frames that matched my style perfectly. There’s a great variety of stylish frames to choose from. I’ll definitely be back for another pair. Couldn’t recommend enough!
— Anna
This is my second year buying glasses from J Hyde and I’ve been a customer at both stores. Both Vic and Anderson were amazing at helping me find the right glasses for my needs.They have a wide selection at various price points and style options. I’ve had dozens of compliments on the pair they helped me pick.I’d highly recommend visiting if you need a new pair of glasses.
— Dominic Smith
The best place for all things eyewear. Incredible attention to detail with a personalised approach to every individual and amazing styles available. Can't recommend enough
— Harrison

THE STUDIOS

BIRMINGHAM CITY CENTRE

Cannon Street, B2 5EP

VISIT

MERE GREEN

Sutton Coldfield, B75 5BS

VISIT

Conceived in Birmingham. Worn everywhere.