I built J.HYDE for people who care how they look, and who see glasses as part of how they present themselves. Because glasses transform you.
— Vik Malhi, Founder & Optometrist
THE COLLECTIONS
DR. J
Optical. Clear lenses, made to be worn every day.
From £275
£355 with Zeiss ClearView lenses
HYDE
Tinted. For when the mood shifts.
From £275
£355 with Zeiss ClearView lenses
SIGNATURE
Limited edition. As unique as yours. Hand-painted in Italy.
Shortlisted, Luxury Frame of the Year, Love Eyewear Awards
FRAMING SUCCESS™ — FOUR STEPS. RIGHT FIRST TIME.
01 — THE EYE TEST
Thirty minutes minimum with a GOC-registered optometrist, with retinal imaging and pressure checks included. £40, or free with any prescription eyewear, including lenses in your own frame.
02 — THE ZEISS LENS
Every lens is Zeiss, with DuraVision Plus Platinum UV including BlueProtect on clear lenses and 1.6 index where your prescription needs it. Eye test free with prescription lenses.
03 — THE FRAME
Fit first, then who you're becoming. Chosen with a style expert in a free style consultation.
04 — PRECISION MEASUREMENT
Measured digitally with you wearing the frame — Zeiss Visufit 1000 or Zeiss i.Terminal — and fitted when you collect.
HEYELANDER. EXCLUSIVE TO J.HYDE IN THE WEST MIDLANDS.
Heyelander frames from £150, or £230 with Zeiss ClearView lenses. Try them at a free style consultation in our Birmingham or Sutton Coldfield studio.
CONCEIVED IN BIRMINGHAM. WORN EVERYWHERE.
Dr. J, HYDE and Signature are J.HYDE's own frames, conceived in Birmingham and made to our specification: Italian Mazzucchelli acetate, surgical-grade stainless steel and titanium. When you control the design, you control the details — the weight of the acetate, the tension of the hinge, the finish on the temple tip.
THE STUDIOS
BIRMINGHAM CITY CENTRE
Opticians on Cannon Street, B2 5EP
MERE GREEN
Opticians in Sutton Coldfield, B75 5BS
Framing Success™ is how we make sure. Four steps, right first time.