Privacy Policy

Effective Date: 21 July 2025

At J.HYDE, your privacy is important to us. This policy outlines how we collect, use, and protect your personal data—whether you're shopping online, booking an appointment, visiting us in store, or signing up for our exclusive drops.

1. Who We Are

J.HYDE is a trading name under Jekyll & Hyde Eyewear LTD, with stores located in Birmingham and Mere Green, and an online presence at www.jhyde.co.uk. We are the data controller responsible for your personal information.

2. What Information We Collect

We collect information when you:

  • Make a purchase (in-store or online)

  • Book an eye test or styling session

  • Sign up for our newsletter or SMS list

  • Join our subscription services (e.g. J.HYDE Coffee or Whiskey)

  • Use our website (via cookies or analytics)

Data we may collect includes:

  • Name, email, phone number, date of birth

  • Prescription details and medical notes (with your consent)

  • Address and payment information

  • Browsing behaviour and purchase history

3. How We Use Your Information

We use your information to:

  • Process orders and deliver products or services

  • Book and manage your appointments

  • Customise product recommendations and style consultations

  • Send updates, reminders, and exclusive offers

  • Improve our services and your experience

  • Comply with legal and regulatory obligations

Marketing messages are only sent if you’ve opted in—and you can unsubscribe at any time.

4. Sharing Your Information

We never sell your data. We may share your data with trusted partners to fulfil our services:

  • Shopify (online sales)

  • Omnisend (email/SMS marketing)

  • ZEISS (prescription lens production)

  • Payment processors (e.g. Stripe, iZettle)

  • Couriers (for delivery)

All partners are GDPR-compliant and only process data under our instructions.

5. Your Rights

You have the right to:

  • Access your personal data

  • Correct or delete your data

  • Object to or restrict certain uses

  • Withdraw consent at any time

  • File a complaint with the ICO (Information Commissioner’s Office)

To exercise your rights, email us at info@jhyde.co.uk.

6. How We Protect Your Data

We use secure servers, SSL encryption, and industry-standard safeguards to keep your data safe. Access is limited to trained staff and authorised partners only.

7. Cookies

We use cookies to enhance your browsing experience, analyse traffic, and personalise content. You can manage your cookie settings anytime via your browser.

8. Updates to This Policy

We may update this policy as needed. Changes will be posted here with the updated date.

Contact Us
If you have any questions about this policy or your data:
info@jhyde.co.uk