J.HYDE is a luxury eyewear house and independent optician in Birmingham City Centre and Mere Green. Shop our frames online or experience the full in-store journey.
Discover J.HYDE’s curated eyewear collections — timeless optical frames from Dr J. Collections and bold tinted designs from The Hyde Collection . Crafted with intention, available to order online.
From seasonal Ready to Wear drops to Custom and Bespoke creations, Signature represents the pinnacle of J.HYDE design. Crafted in limited numbers, intended for collectors and connoisseurs.
Our four-step journey refines your vision, defines your style, and perfects your fit.
Private and precise, with retinal imaging available at both boutiques.
Work one-to-one with our stylists to discover frames that elevate who you are.
From single vision to varifocals, your lenses are matched to prescription, lifestyle, and look.
Founded in Birmingham, J.HYDE was created to transform eyewear from an afterthought into an intentional style choice. With boutiques in Birmingham City Centre and Mere Green, we offer a curated alternative to rushed high-street opticians — blending fashion, craftsmanship, and precision.
The Considered Choice
From the eye test to picking up my glasses, the whole process was smooth and enjoyable. The staff were warm and welcoming, and helped me find frames that matched my style perfectly. There’s a great variety of stylish frames to choose from. I’ll definitely be back for another pair. Couldn’t recommend enough!
This is my second year buying glasses from J Hyde and I’ve been a customer at both stores. Both Vic and Anderson were amazing at helping me find the right glasses for my needs.They have a wide selection at various price points and style options. I’ve had dozens of compliments on the pair they helped me pick.I’d highly recommend visiting if you need a new pair of glasses.
The best place for all things eyewear. Incredible attention to detail with a personalised approach to every individual and amazing styles available. Can't recommend enough
Our flagship in the city centre.
Private eye tests, personal styling, and Signature Collection viewings — by appointment.
A quieter, more personal setting in Sutton Coldfield.
Full service including Signature Collection, consultations, and eyewear fittings.
Choose your starting point — an eye test, a style session, or a lens consultation. Precision is included.
J.HYDE is an independent opticians offering private eye tests, curated eyewear, and ZEISS lens upgrades — with boutique stores in Birmingham City Centre and Mere Green.
