WELCOME TO J.HYDE

An independent luxury eyewear house and opticians in Birmingham City Centre and Mere Green. Shop frames online or experience the full in-store journey.

EVERYDAY TO ELEVATED

DISCOVER OUR COLLECTIONS

Discover J.HYDE’s curated eyewear collections — timeless optical frames from
Dr J. Collections and bold tinted designs from The Hyde Collection.

Signature Collection is the pinnacle of J.HYDE design. Crafted in limited numbers, intended for collectors and connoisseurs.

Exclusive by design

Signature Editions

THE J.HYDE JOURNEY

FRAMING SUCCESS

Our four-step journey — from vision to precision — designed to help you see well, look sharp, and feel unstoppable.

CRAFTSMANSHIP & QUALITY

All the frames in our collections are designed to the highest standards — from premium acetate and ultra-lightweight titanium to refined metal constructions. 

Each piece is built to provide balance, durability and everyday comfort, with precise detailing and meticulous finishing that elevates how each frame looks and feels. 

Eyewear crafted with intention and engineered to enhance your vision clarity, style and identity.

OUR STORES

The Considered Choice

What Our Clients Say

Every review is a reflection of the experience we stand for: unrushed, intentional, and unforgettable.
From the eye test to picking up my glasses, the whole process was smooth and enjoyable. The staff were warm and welcoming, and helped me find frames that matched my style perfectly. There’s a great variety of stylish frames to choose from. I’ll definitely be back for another pair. Couldn’t recommend enough!
— Anna
This is my second year buying glasses from J Hyde and I’ve been a customer at both stores. Both Vic and Anderson were amazing at helping me find the right glasses for my needs.They have a wide selection at various price points and style options. I’ve had dozens of compliments on the pair they helped me pick.I’d highly recommend visiting if you need a new pair of glasses.
— Dominic Smith
The best place for all things eyewear. Incredible attention to detail with a personalised approach to every individual and amazing styles available. Can't recommend enough
— Harrison

Eyewear Beyond Convention

Founded in Birmingham, J.HYDE was created to transform eyewear from an afterthought into an intentional style choice. With boutiques in Birmingham City Centre and Mere Green, we offer a curated alternative to rushed high-street opticians — blending fashion, craftsmanship, and precision.

READY TO BEGIN?

YOUR JOURNEY STARTS HERE

Choose your starting point — an eye test, a style session, or a lens consultation. Precision is included.