Book Your Eye Test

Visit our in-store opticians for eye tests, ZEISS lenses, full eyewear range and personalised styling.
Alternatively, shop our collections online.

CHOOSE YOUR PREFERRED LOCATION

Birmingham city centre

Our Cannon Street store delivers private eye tests, eyewear styling, and ZEISS lens consultations in the heart of the city.

BOOK HERE

mere green

Our Mere Green store brings a luxury experience to Sutton Coldfield, focusing on personal service and precision lenses.

BOOK HERE

what our clients say
It was also a revolution to have someone give glasses advice looking at the size and shape of your face. Top quality service and the glasses themselves are amazing.
— Alex H.
It was an absolutely fantastic experience purchasing glasses at J.HYDE. The range available at J.HYDE is different to the conventional styles.
— Daniel C.
J.HYDE made choosing frame not only easy, but also very pleasant. Excellent service, very professional and eager to help.
— Lilita M.

MEET Vik — Founder & Optometrist

With over 25 years in optics, Vik provides expert eye care across routine and complex prescriptions, including high powers, astigmatism, prism, and varifocal lenses. Known for precision, accuracy, and a calm, reassuring approach, he tailors every eye test to how each patient truly uses their vision. Many patients choose to book with Vik specifically for his trusted results and ability to solve challenging prescriptions.

Why Choose J.HYDE?

We’re independent luxury opticians in Birmingham City Centre and Mere Green. Every appointment follows our Framing Success journey, Eye Test, Lens Consultation, Style Session and Precision Measurement, ensuring your eyewear is both intentional and precise. With ZEISS digital technology, Visufit 3D measurement, and private consultations.