Every visit to J.HYDE begins with a conversation. Select the appointment that fits where you are — we'll take care of the rest.
CHOOSE YOUR APPOINTMENT
Eye Test
A thorough, unhurried examination of your vision and eye health. Vik trained as a dispensing optician before qualifying as an optometrist — meaning your prescription is built around how you actually use your eyes, then translated directly into the right Zeiss lens for you.
£40 standalone — included with any prescription lens purchase.
Style Consultation
Forty-five minutes with one of our optometrists. We find the frame that defines you. No pressure. No script. Just the right pair of glasses.
Complimentary.
Lens Consultation
Already wearing glasses and considering varifocals — or dealing with a complex prescription that others have struggled with? We'll walk you through every option, explain the difference the Visufit 1000 and Zeiss i.Terminal make, and give you a clear picture of what's possible.
Complimentary.
Signature Consultation
Custom or bespoke. Choose from eight silhouettes and colourways — or bring us an open canvas and we'll design entirely around you. Bio-based material, made in Italy, monogrammed. Ready in four to six weeks.
By appointment.
MEET Vik — Founder & Optometrist
With over 25 years in optics, Vik provides expert eye care across routine and complex prescriptions, including high powers, astigmatism, prism, and varifocal lenses. Known for precision, accuracy, and a calm, reassuring approach, he tailors every eye test to how each patient truly uses their vision. Many patients choose to book with Vik specifically for his trusted results and ability to solve challenging prescriptions.
CHOOSE YOUR STUDIO
BIRMINGHAM CITY CENTRE
Unit 6, Cannon Street
Caxton Gate
Birmingham
B2 5EP
0121 643 7066
MERE GREEN
4 Carlton House
18 Mere Green Road
Sutton Coldfield
B75 5BS
0121 294 2114