Most glasses are sold in the order that suits the shop: pick a frame, then sort out the rest. We do it in the order that suits your eyes.
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A MINIMUM OF THIRTY MINUTES. NOT A SLOT.
Retinal photography and pressure checks are included, but the part that matters most is the conversation: how far you sit from a screen, what you drive, what you read, where you squint. Your prescription is the start of the decision, not the end of it.
Every test is with an optometrist. £40 standalone, included with any prescription lens purchase.
TWO OPTIONS. AN HONEST ANSWER.
Your optometrist offers two lens options matched to your prescription and your day, and tells you which is right. Every lens is Zeiss, with BlueProtect and DuraVision Plus Platinum UV as standard. Nothing on that list is an upsell.
NOW THE STYLE EXPERT TAKES OVER.
Our style experts know exactly what the lens needs from the frame before you try one on. Fit first, then who you're becoming and the signal you want to send. Shape, width, bridge and colour are chosen for you and your prescription together, from Dr. J, HYDE or Signature. It happens in a free style consultation, and you leave with your Signal written down.
MEASURED ON YOUR FACE. SHOWN ON SCREEN.
The frame you chose is measured with the Zeiss Visufit 1000 at Cannon Street and the Zeiss i.Terminal at Mere Green: every distance and angle the lens maker needs, captured digitally rather than with a ruler. One to two weeks later you come back for a booked fitting, and we check in after you have worn them.
Framing Success™ is how we make sure. Four steps, right first time.