WHAT IS THE MEANING OF THE ART OF INTENTION?
At J.HYDE we believe that eyewear is to be chosen the same way you choose clothing — with intention. Every frame communicates identity, confidence and the energy you wish to project to the world, both internally and externally.
The Art of Intention is our philosophy: nothing is accidental.
Every detail is intentionally chosen - shape, colour, clarity, fit and the presence you carry with them.
modern duality
Work. Weekend. Quiet. Bold. Classic. Expressive.
The name J.HYDE is rooted in modern duality. The idea that we all shift between different versions of ourselves. Eyewear is one of the most powerful tools to move between these identities with purpose. Our frames are designed to help you step into each version of yourself with clarity and confidence.
The Founder
“I grew up with glasses as a necessity. In the NHS system, choice felt clinical, not aspirational. But when I looked abroad, especially in Italy, eyewear was different. It was identity. It was style. It was intention.
As an optometrist, I know vision begins with accuracy you can’t compromise. But as a founder, I believe that accuracy should never stop at the prescription — it should manifest in frames that transform how you arrive in the world.
J.HYDE was born to bridge that gap: clinical precision on one side, confident self-expression on the other.”
— Vik Malhi, Founder & Optometrist
FRAMING SUCCESS
Framing Success is the journey we take with every client. It begins with vision measured in precision, continues through frames chosen with purpose, and ends in confidence that is unmistakably your own. At its heart lies a larger philosophy — The Art of Intention — a belief that eyewear is never an afterthought, but a deliberate expression of how you choose to arrive in the world.
At J.HYDE, everything begins with precision.
In 1862, Dutch ophthalmologist Herman Snellen created the letters for the world’s first sight test chart — not decorative fonts, but characters built with scientific accuracy to measure vision. The very typeface of the J.HYDE logo is this same Snellen font: what began as a clinical tool for clarity now becomes our mark of identity.
In 1886, Robert Louis Stevenson published The Strange Case of Dr Jekyll and Mr Hyde — a story of duality and transformation. Our name, shortened to J.HYDE, is a nod to the novel’s deeper truth: that we each contain different versions of ourselves.