They're on your face in every meeting.
In every photograph.
In every first impression.
Glasses aren't an accessory.
They're how you're seen.
Our job is simple. You should look better in glasses than you do without them.
AN OPTOMETRIST WHO'S WORN GLASSES SINCE HE WAS FOUR.
High prescription. Significant astigmatism. Dispensing optician, then optometrist.
Vik has sat on both sides of the chair. J.HYDE is what he built from there.
THE VISION IS WHAT YOU SEE.
THE FRAME IS WHAT EVERYONE ELSE DOES.
EYE TEST
A precise prescription is the foundation everything else is built on. Plus a full eye health check with retinal imaging. Thirty minutes booked, or as long as it takes to get right.
ZEISS LENS
Zeiss only, never generic. Single vision and varifocals, with wider fields of clear vision and less distortion. DuraVision Platinum and 1.6 index included as standard.
FRAME
Our own designs, made to our specification — the weight, the hinge, the finish. Advice from style experts on what suits your face, your prescription and how you dress.
MEASUREMENT
A lens only performs where it sits. We measure digitally, with your chosen frame on your face, so the optical centre lands exactly where your eye actually is.
JEKYLL AND HYDE. TWO SIDES OF YOU.
Dr. J - Optical. The considered self.
HYDE - Tinted. The bold self.
Signature Collection. Handmade in Italy. The mark of the maker.
BUILT TO A DIFFERENT STANDARD.
We design our own frames.
When you control the design, you control everything.
The finest materials. Mazzucchelli acetate. Stainless steel components.
The tension of the hinge.
The finish on the temple tip.
Every sample comes back to us before anything is approved.
Eyewear made to last. Made to be worn every day, for years.
PREMIUM. NEVER VAGUE.
Eye test — £40 standalone. Included with any lens purchase.
Frames — from £150.
Zeiss single vision — from £80.
Zeiss varifocals — from £250.
Reglazing, Zeiss single vision — from £155.
Reglazing, Zeiss varifocals — from £325.
Signature — from £495.
We include the eye test because the lens is only as accurate as the test behind it. Coating, thinner lenses and digital measurement included as standard.measurement included as standard.
CONCEIVED IN BIRMINGHAM. WORN EVERYWHERE.
Birmingham doesn't need London's permission to have beautiful things.
Cannon Street, Birmingham & Mere Green, Sutton Coldfield. Tuesday to Saturday.