At J.HYDE, everything begins with precision.
In 1862, Dutch ophthalmologist Herman Snellen created the letters for the world’s first sight test chart — not decorative fonts, but characters built with scientific accuracy to measure vision. The very typeface of the J.HYDE logo is this same Snellen font: what began as a clinical tool for clarity now becomes our mark of identity.
In 1886, Robert Louis Stevenson published The Strange Case of Dr Jekyll and Mr Hyde — a story of duality and transformation. Our name, shortened to J.HYDE, is a nod to the novel’s deeper truth: that we each contain different versions of ourselves. Eyewear makes that duality visible. Style can shift with us, allowing the same face to arrive with a different identity, chosen with intention.
The Founder
“I grew up with glasses as a necessity. In the NHS system, choice felt clinical, not aspirational. But when I looked abroad, especially in Italy, eyewear was different. It was identity. It was style. It was intention.
As an optometrist, I know vision begins with accuracy you can’t compromise. But as a founder, I believe that accuracy should never stop at the prescription — it should manifest in frames that transform how you arrive in the world.
J.HYDE was born to bridge that gap: clinical precision on one side, confident self-expression on the other.”
— Vik Malhi, Founder & Optometrist
Philosophy
Framing Success is the journey we take with every client. It begins with vision measured in precision, continues through frames chosen with purpose, and ends in confidence that is unmistakably your own. At its heart lies a larger philosophy — The Art of Intention — a belief that eyewear is never an afterthought, but a deliberate expression of how you choose to arrive in the world.
The Art of Intention is rooted in turning up with meaning. Just as we choose clothing to speak a language for every occasion, eyewear frames both how we are seen and how we see ourselves. It is external and internal, a quiet confidence and a bold statement, carried in one deliberate choice.
Every J.HYDE frame embodies this philosophy: measured with precision, crafted with purpose, worn with intention.
When you wear J.HYDE, you don’t just arrive.
You arrive with meaning.