The art of intention

Eyewear designed not just to be worn, but to transform how you are seen.

The Signature Collection

For the version of you that doesn’t follow — you define. Crafted in Italy. Designed with purpose. Built to be worn with confidence

More than Eyewear. It’s Identity.

We don’t believe in one-size-fits-all.
At J.HYDE, every frame is an expression of mood, of self, of transformation.
Rooted in the spirit of Jekyll & Hyde, we design eyewear that moves with you.
Calm one day, bold the next. And always unapologetically you.

A New Standard in Eyewear
Not just how you see — how you’re seen.
Signature style. Personal expression. Framing Success, J.HYDE

All-Inclusive. Always.

Every pair includes
premium single-vision lenses,
1.6 thinning,
and anti-glare or tint.
A private eye test is included in-store.
From £125.

visit j.hyde

Birmingham

Our flagship in the city centre.

Private eye tests, personal styling, and Signature Collection viewings — by appointment.

mere green

A quieter, more personal setting in Sutton Coldfield.

Full service including Signature Collection, consultations, and eyewear fittings.

Video of Store front of J.HYDE store Birmingham and Mere Green
Framing success.

Ready to see, and be seen?