The parlour of intent

J.HYDE is a luxury eyewear house and independent optician in Birmingham City Centre and Mere Green. Shop our frames online or experience the full in-store journey.

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EVERYDAY TO ELEVATED

DISCOVER OUR COLLECTIONS

Discover J.HYDE’s curated eyewear collections — timeless optical frames from
Dr J. Collections and bold tinted designs from The Hyde Collection.
Crafted with intention. Available to order online.

SHOP DR. J OPTICAL

SHOP HYDE TINTED

Exclusive by design

Signature Editions

From seasonal Ready to Wear drops to Custom and Bespoke creations, Signature represents the pinnacle of J.HYDE design. Crafted in limited numbers, intended for collectors and connoisseurs.

Discover Signature

THE J.HYDE JOURNEY

FRAMING SUCCESS

Our four-step journey — from vision to precision — designed to help you see well, look sharp, and feel unstoppable.

LEARN MORE

Because how you see shapes how you live.

Vision, perfected.

BOOK AN EYE TEST

precision powered by ZEISS optics.

from single vision to varifocals

BOOK A LENS CONSULTATION

Eyewear Beyond Convention

Founded in Birmingham, J.HYDE was created to transform eyewear from an afterthought into an intentional style choice. With boutiques in Birmingham City Centre and Mere Green, we offer a curated alternative to rushed high-street opticians — blending fashion, craftsmanship, and precision.

About US

VISIT US IN-STORE

BIRMINGHAM

VISIT STORE

MERE GREEN

VISIT STORE

The Considered Choice

What Our Clients Say

Every review is a reflection of the experience we stand for: unrushed, intentional, and unforgettable.

From the eye test to picking up my glasses, the whole process was smooth and enjoyable. The staff were warm and welcoming, and helped me find frames that matched my style perfectly. There’s a great variety of stylish frames to choose from. I’ll definitely be back for another pair. Couldn’t recommend enough!

— Anna

This is my second year buying glasses from J Hyde and I’ve been a customer at both stores. Both Vic and Anderson were amazing at helping me find the right glasses for my needs.They have a wide selection at various price points and style options. I’ve had dozens of compliments on the pair they helped me pick.I’d highly recommend visiting if you need a new pair of glasses.

— Dominic Smith

The best place for all things eyewear. Incredible attention to detail with a personalised approach to every individual and amazing styles available. Can't recommend enough

— Harrison

Video of Store front of J.HYDE store Birmingham and Mere Green

Ready to Begin?

Your Journey Starts Here

Choose your starting point — an eye test, a style session, or a lens consultation. Precision is included.

book an appointment